Customer Segmentation for Optimizing Marketing Strategy at Hotel Puri Mesari Using the K-Means Clustering Method. Jurnal Riset Multidisiplin Edukasi, [S. l.], v. 2, n. 6, p. 28–42, 2025. DOI: 10.71282/jurmie.v2i6.382. Disponível em: https://journal.hasbaedukasi.co.id/index.php/jurmie/article/view/382.. Acesso em: 7 jun. 2025.