The Influence of Brand Involvement, Online Brand Experience, and Self-Brand Image Congruence on Positive Word of Mouth Through Online Consumer Brand Engagement With Brand Love as a Mediating Variable (An Empirical Study on Tokopedia Users in Padang City). Jurnal Riset Multidisiplin Edukasi, [S. l.], v. 2, n. 9, p. 142–170, 2025. DOI: 10.71282/jurmie.v2i9.930. Disponível em: https://journal.hasbaedukasi.co.id/index.php/jurmie/article/view/930.. Acesso em: 29 dec. 2025.