“THE EFFECT OF PRODUCT QUALITY, ONLINE SHOPPING EXPERIENCE, AND BRAND IMAGE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AS A MEDIATION VARIABLE KAYLAA_KIDS CONSUMERS IN PAYAKUMBUH CITY” (2026) Jurnal Riset Multidisiplin Edukasi, 3(3), pp. 94–111. doi:10.71282/jurmie.v3i3.1751.