KONTRIBUSI PLATFORM INVESTASI DIGITAL TERHADAP MINAT INVESTASI MAHASISWA: ANALISIS DARI MAHASISWA FEB UMS
DOI:
https://doi.org/10.71282/jurmie.v3i5.2021Keywords:
Investment Platform, Convenience, Platform Features, Investment Interest, FEB UMS StudentAbstract
This study aims to analyze the contribution of digital investment platform to the investment interest of students at the Falcuty of Ekonomics and Business (FEB), Muhammadiyah University of Surakarta (UMS), with platform ease of use and platform features as mediating variables. The high growth of young investors in Indonesia, reaching 37 percent, or 20.32 million single Investor Identification (SID) by the end of 2025, Forms the basis for the urgency of this research. This study uses a quantitative approach with the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS) through SmartPLS 4 software. The
research population consists of active FEB UMS students who have ever used digital investment platforms, with a sample of 99 respondents obtained through purposive sampling techniques. Data collection was conducted using a closed questionnaire rated on a 1–5 point scale. The research results show that digital investment platforms and the convenience of the platforms do not directly affect the investment interest of FEB UMS students. However, the features on the investment platform directly affect the investment interest of FEB UMS students. Thus, students' investment interest is more influenced by platform features than by the investment platform itself or the convenience of the investment platform.
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Copyright (c) 2026 Andyra Gwyneth Elpradisty, Naifah Suci Kurnia Wardani, Gita Amara Dwi Putri, Afinda Tantri Kusuma Wardani, Ja'far Maulana (Author)
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