Strategi Pemasaran Kreatif Berbasis Komunitas dalam Meningkatkan Loyalitas Konsumen UKM di Permata Hills Residence

Abstract

This Community Service (PKM) activity aims to help small and medium-sized businesses in Permata Hills Residence understand and improve their skills in using creative, community-based marketing strategies to strengthen customer engagement and loyalty. Issues faced by partners include limitations in using the community as a promotional tool, a lack of creativity in marketing efforts, and low consumer participation in supporting business growth. The PKM method involves providing information, engaging in active discussions, and providing guidance on creative marketing strategies implemented collaboratively within the community. Topics covered include how to use social media, how to create customer community programs, creative promotional techniques, and how to build strong, long-term customer relationships. This activity involved small and medium-sized businesses located around Permata Hills Residence as the primary participants. The results showed that participants gained a greater understanding and ability to design and implement more creative marketing strategies focused on community needs. They also learned that building ongoing relationships with consumers is crucial for building loyal customers. Through this activity, it is hoped that SMEs will be able to refine their marketing strategies to be more effective, thereby increasing their competitiveness and maintaining business continuity around Permata Hills Residence.