PERAN HUMAS DALAM MEMBANGUN KEPERCAYAAN PUBLIK TERHADAP PELAYANAN KANTOR PERTANAHAN KOTA TANGERANG SELATAN

Abstract

The success of public service delivery depends on public trust. The South Tangerang City Land Office is responsible for providing transparent, responsive, and high-quality land services. This study aims to determine the role of Public Relations in building public trust in services at the South Tangerang City Land Office, the communication strategies used, and obstacles encountered in service delivery, as well as how Public Relations manages communication and builds public trust through information delivery. This study uses qualitative and descriptive methodologies. To collect data, observation, in-depth interviews, and documentation are used. Community users of the South Tangerang City Land Office services, public relations staff, and service officers are the research informants. Data reduction, presentation, and drawing conclusions are the stages of data analysis carried out using an interactive analysis model. Data validity is tested by triangulation of techniques and sources. The results of the study indicate that public relations contributes significantly to building public trust in the services of the South Tangerang City Land Office through effective, transparent, and responsive communication. It is hoped that by optimizing public communication strategies, improving service quality, and providing reinforcement to the community, public trust will increase.