PENGARUH DIGITALISASI TERHADAP INOVASI PROSES BISNIS DAN KINERJA ORGANISASI DI PT KPI RU VI BALONGAN
DOI:
https://doi.org/10.71282/at-taklim.v2i7.709Keywords:
Digitalization, Business process innovation, Organizational performanceAbstract
Digitalization has become a major catalyst in business transformation, including in the oil and gas sector, which has high operational complexity. This study aims to analyze the influence of digitalization on business process innovation and organizational performance at PT Kilang Pertamina Internasional (KPI) Refinery Unit (RU) VI Balongan, one of the strategic refineries in Indonesia. This study uses a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to 122 employee respondents at PT KPI RU VI Balongan, who were selected using a purposive sampling technique. The digitalization variable was measured through indicators of digital technology adoption, improvement of employee digital culture and skills. Business process innovation was evaluated based on operational cost reduction, increased process speed, while organizational performance was measured through effectiveness and efficiency indicators. The data analysis technique used was Multiple Linear Regression (MLR). MLR was chosen because of its ability to test the simultaneous and partial influence of several independent variables on one directly measurable dependent variable. The results showed a regression coefficient of 0.975 with a t-value of 19.700 and a significance level of 0.000. This shows that digitalization has a very significant and positive influence on business process innovation. Meanwhile, the results of multiple linear regression analysis show that business process innovation has a regression coefficient of 0.474, with a t value = 7.080 and significance = 0.000. The Beta value of 0.529 indicates that business process innovation makes a significant contribution to improving organizational performance. The influence of digitalization and business process innovation on organizational performance has a fairly strong level of strength because the R2 value is getting bigger (approaching one) and it is known that the influence of digitalization and business process innovation on organizational performance is 0.843 or 84.3% while the remaining 15.7% is influenced by other factors not examined in this study such as leadership and management, organizational culture, human resource competencies and so on. The three variables are interrelated and form a value chain that strengthens the competitiveness and efficiency of PT KPI RU VI Balongan. Ultimately, the contribution of this study is to provide empirical evidence on the role of digitalization in improving organizational performance in the Indonesian oil refinery industry, while providing practical guidance for the management of PT KPI RU VI Balongan.
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Copyright (c) 2025 Ari Wicaksono, Lamtiur H. Tampubolon, Heru Prasadja (Author)
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