PENGARUH PRICE DISCOUNT, MOTIVASI BELANJA HEDONIS, SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING PADA PRODUK DAZZLE ME
DOI:
https://doi.org/10.71282/jurmie.v3i8.2494Keywords:
Price Discount, Hedonic Shopping Motivation, Shopping Lifestyle, Impulse Buying, SmartPLS.Abstract
The Influence of Price Discount, Hedonic Shopping Motivation, and Shopping Lifestyle on Impulse Buying of Dazzle Me Products (Case Study of Students of the Faculty of Economics and Business, Bhayangkara University, Jakarta Raya). This study employed a quantitative research method using a survey approach. Data were collected through questionnaires distributed to respondents who had previously purchased Dazzle Me products. The data were analyzed using SmartPLS 4 through outer model and inner model evaluations. The outer model assessment was conducted to examine the validity and reliability of the research instruments, while the inner model assessment was used to evaluate the relationships among the research variables. This study is expected to contribute to the development of marketing management knowledge, particularly in the field of consumer behavior, and to provide practical insights for companies in designing more effective marketing strategies to stimulate impulse buying behavior among consumers.
Downloads
References
. P., & Anwar, U. A. A. (2023). Pengaruh citra merek dan motivasi belanja hedonis terhadap pembelian impulsif online di Instagram.
Andriani, L., & Harti, H. (2021). Pengaruh emosi positif, potongan harga, dan kualitas website terhadap pembelian impulsif.
Arifianti, R., & Firsanty, F. P. (2025). Motivasi hedonic shopping pada Generasi Z di Kota Bandung. Jurnal Lentera Bisnis, 14(1), 209–217. https://doi.org/10.34127/jrlab.v14i1.1324
Fontanilla, D. V., Brillo, J., & Mercado, C. B. (n.d.). Hawkins-Stern’s impulse buying theory: The egregious impulsive buying behavior of Gen Z consumers.
Friliyantie, D. (2021). Analisis pengaruh sosial dan motivasi hedonis terhadap minat untuk menggunakan lebih lanjut Wakket (Survei pada pengguna Mobile Wallet DANA di Kota Bandung).
Gunawan, G. L. C. (2020). Bauran pemasaran terhadap keputusan pembelian. PERFORMA: Jurnal Manajemen dan Start-Up Bisnis, 5(2).
Hafidz, G. P., & Tamzil, F. (2021). Faktor yang mempengaruhi impulse buying. Jurnal Ekonomi: Journal of Economic, 12(2), 125.
Hurriyati, R., Hidayat, Y. M., & Friliyantie, D. (2021). Pengaruh sosial dan motivasi hedonis terhadap minat untuk menggunakan lebih lanjut Mobile Wallet DANA di Kota Bandung. Journal of Business Management Education (JBME), 6(1).
Husain, N., Karundeng, D. R., & Suyanto, M. A. (2022). Analisis lokasi, potongan harga, display produk dan kualitas produk terhadap minat beli pada Alfamart Kayubulan. https://doi.org/10.47668/pkwu.v9i1.332
Jaya, I., & Ramdan, S. H. (2023). Pengaruh hedonic shopping motivation, price discount dan shopping lifestyle terhadap online impulse buying pada marketplace Shopee dan Tokopedia.
Marivan, S., Kurniawati, & Masnita, Y. (2022). Kredibilitas social media influencer marketing terhadap minat beli: Hedonisme sebagai moderasi. Jurnal Ilmiah Manajemen dan Bisnis, 23(2). https://doi.org/10.30596/jimb.v23i2.11304
Maryati, D. E., & Erveni. (2020). Pengaruh price discount dan in-store display terhadap impulse buying pada Labello Store Medan, 6(1), 1–10.
Meiyume. (2024). Indonesia beauty market trends 2024. https://meiyume.com/indonesia-beauty-market-trends-2024/
Nasution, H. K. A., Pasaribu, F., & Datuk, B. (2025). Pengaruh hedonic shopping motivation, shopping lifestyle, dan fashion involvement terhadap kepuasan konsumen: Dimediasi oleh keputusan pembelian pada konsumen e-commerce Shopee di Kecamatan Medan Helvetia.
Prasetia, K. H. (2020). Pengaruh hedonic shopping motivation, promotion, dan shopping lifestyle terhadap impulse buying pada konsumen Shopee (Skripsi, Universitas Muhammadiyah Magelang).
Purnamasari, L. S., Somantri, B., & Agustiani, V. (2021). Pengaruh shopping lifestyle dan hedonic shopping motivation terhadap impulse buying pada Shopee.co.id.
Ramdan, A. M., Siwiyanti, L., Komariah, K., & Saribanon, E. (2023). Manajemen pemasaran. Penerbit Widina.
Sani, A., & Hafidah, A. (2020). Pengaruh shopping lifestyle dan fashion involvement terhadap impulse buying behavior masyarakat high income Makassar. Jurnal Ilmiah Ecosystem, 20.
Sugiyono. (2013). Metode penelitian kuantitatif, kualitatif, dan tindakan. Alfabeta.
Syofian, S., Setiyaningsih, T., & Syamsiah, N. (2015). Otomatisasi metode penelitian skala Likert berbasis web.
Wahyuni, R. S., & Setyawati, H. A. (2020). Pengaruh sales promotion, hedonic shopping motivation dan shopping lifestyle terhadap impulse buying pada e-commerce Shopee. Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA), 2(2), 144–154. https://doi.org/10.32639/jimmba.v2i2.457
Wardhani, Z. M. (2022). Pengaruh harga, shopping lifestyle, dan promosi terhadap impulse buying pada pembelian online shop (Studi kasus mahasiswa STIESIA Surabaya).
Yulinda, A. T., Rahmawati, R., & Sahputra, H. (2022). Pengaruh shopping lifestyle dan fashion involvement terhadap impulse buying (Studi kasus pada konsumen Toko Mantan Karyawan Kota Bengkulu).
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Ayu Putri Pangestu, Yayan Hendayana, Sri Wulandari (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
