Ekspektansi Performa dan Ekspektansi Usaha sebagai Prediktor terhadap Niat Perilaku Konsumen Blibli di Jakarta
DOI:
https://doi.org/10.71282/jurmie.v3i1.1520Keywords:
Performance Expectancy, Effort Expectancy, Behavioral IntentionAbstract
This study aims to analyze performance expectancy and effort expectancy as predictors of behavioral intention among Blibli consumers in Jakarta amid increasing competition in the e-commerce industry. This study employs a quantitative approach with a descriptive design and collects data through questionnaires administered to 100 respondents who meet the specified criteria. The relationships among variables are examined using the Structural Equation Modeling (SEM) method through SmartPLS 4. The results show that performance expectancy is a positive and significant predictor of behavioral intention, indicating that perceived benefits and performance improvements from using the Blibli application increase consumers’ intention to continue using it. In addition, effort expectancy is also proven to be a positive and significant predictor of behavioral intention, suggesting that the ease of use of the application influences consumers’ decisions to continue using the platform. These findings emphasize the importance of application ease of use and perceived benefits in driving consumers’ behavioral intention, while also providing practical implications for Blibli to enhance user experience and maintain competitiveness in the e-commerce market.
Downloads
References
Anggraeni, R. (2024). 5 Platform E-Commerce Yang Paling Banyak Dikunjungi, Shopee Atau Tokopedia? Bisnis.com. Diakses 26 Oktober 2025. https://teknologi.bisnis.com/read/20240402/266/1754640/5-platform-e-commerce-yang-paling-banyak-dikunjungi-shopee-atau-tokopedia
Anugrah, Z., Suhaebah, L., Pramudita, T. R., & Yusuf, R. (2024). Pengaruh Performance Expectancy, Effort Expectancy, Social Influence pada Behavioral Intention Aplikasi Gojek di Kabupaten Garut. ANALYSIS: Accounting, Management, Economics, and Business, 2(1), 31–42. https://doi.org/10.56855/analysis.v2i1.908
Citra, Y., Firayanti, Y., & Mahardika, T. (2024). Analisis Inovasi Teknologi pada Fitur Smartphone terhadap Minat Beli Konsumen Kota Pontianak. ARMADA: Jurnal Penelitian Multidisiplin, 2(12), 986-995. https://doi.org/10.55681/armada.v2i12.1603
Clarissa, & Keni. (2021). Effort Expectancy, Facilitating Condition, dan Trust untuk memprediksi Behavior Intention penggunaan E-wallet. Jurnal Manajemen Bisnis dan Kewirausahaan, 6(5), 525–530. https://doi.org/10.24912/jmbk.v6i5.20316
Dawar, S., Panwar, S., Dhaka, S., & Kudal, P. (2022). Antecedents and Role of Trust in Chatbot Use Intentions: An Indian Perspective. Marketing and Management of Innovations, 13(4), 198–206. https://doi.org/10.21272/mmi.2022.4-18
Dewi, Y. C., & Lestari, B. (2024). Pengaruh Performance Expectancy, Effort Expectancy, Social Influence terhadap Behavioral Intention pada Penggunaan GrabFood. Jurnal Aplikasi Bisnis, 10(1), 231–235. https://doi.org/10.33795/jab.v10i1.551
Holipah, S., Mulyasaputra, R. S., Fadillah, M. B., & Mahmudi, S. R. (2024). Pengaruh Performance Expectancy, Effort Expectancy, dan Social Influence terhadap Behavioral Intention pada Aplikasi Ajaib. JEBI: Jurnal Ekonomi dan Bisnis, 2(12), 2611–2623. https://j-economics.my.id/index.php/home/article/view/355
Hutabarat, Z., Suryawan, I. N., Andrew, R., & Akwila, F. P. (2021). Effect of Performance Expectancy and Social Influence on Continuance Intention in Ovo. Jurnal Manajemen, 25(1), 125-140. https://doi.org/10.24912/jm.v25i1.707
Jul, L. (2025). 4 Fakta Pengunjung E-Commerce Terbanyak di Indonesia 2025. Fortune Indonesia. Diakses 26 Oktober 2025. https://www.fortuneidn.com/business/fakta-pengunjung-e-commerce-terbanyak-di-indonesia-2025-d7w03-00-26sy1-hlf7vg
Kamener, D. A., Rashid, N., Azilah Husin, N., & Irda, I. (2022). Technology Adoption in Mediating the Effect of Leadership Succession on Family Business Sustainability in West Sumatra. KnE Social Sciences, 7(6), 213–225. https://doi.org/10.18502/kss.v7i6.10624
Kusmaryono, I. (2022). Number of Response Options, Reliability, Validity, and Implications for Likert Scale Use: A Review of Sixty Studies from 2012 to 2021. Jurnal Riset Pendidikan Matematika, 9(2), 135–150. https://doi.org/10.12973/ijem.8.4.625
Martono, K. (2025). Blibli Named in the 2025 Fortune Southeast Asia 500 List. Blibli Press Release. Diakses 26 Oktober 2025. https://about.blibli.com/en/media/press-release/blibli-named-in-the-2025-fortune-southeast-asia-500-list
Martinez, B. M., & Mcandrews, L. E. (2022). Do You Take...? The Effect of Mobile Payment Solutions on Use Intention: An Application of UTAUT. Journal of Marketing Analytics. https://doi.org/10.1057/s41270-022-00175-6
Mensah, I. K., Zeng, G., & Mwakapesa, D. S. (2022). The Behavioral Intention to Adopt Mobile Health Services: The Moderating Impact of Mobile Self- Efficacy. Frontiers in Public Health, 10, 1020474. https://doi.org/10.3389/fpubh.2022.1020474
Merz, A., Moser, I., & Bergamin, P. B. (2025). Performance Expectancy and Social Influence Drive the Acceptance of Immersive Virtual Reality for Professional Collaboration. Virtual Reality, 29(123). https://doi.org/10.1007/s10055-025-01182-5
Muhamad, N. (2025). E-commerce yang Sering Diakses Masyarakat Indonesia pada 2025. Databoks. Diakses 4 September 2024. https://databoks.katadata.co.id/infografik/2025/08/19/e-commerce-yang-sering-diakses-masyarakat-indonesia-pada-2025
Nguyen, T. T., & Nguyen, L. T. T. (2024). E-commerce Applications: A Study of Customers’ Behavioral Intentions and Behaviors of Using These Applications Towards Online Shopping. Journal of Infrastructure, Policy and Development, 8(10), 8032. https://doi.org/10.24294/jipd.v8i10.8032
Nikolopoulou, K., Gialamas, V., & Lavidas, K. (2021). Habit, Hedonic Motivation, Performance Expectancy and Technological Pedagogical Knowledge Affect Teachers’ Intention to Use Mobile Internet. Computers And Education Open, 2, 100041. https://doi.org/10.1016/j.caeo.2021.100041
Onibala, A. A., Rindengan, Y., & Lumenta, A. S. (2021). Analisis Penerapan Model UTAUT 2 (Unified Theory of Acceptance and Use of Technology 2) terhadap E-Kinerja pada Pemerintah Provinsi Sulawesi Utara. https://repo.unsrat.ac.id/2974/
Rizti, F. (2024). 185,3 Juta Pengguna Internet Tercatat di Indonesia pada 2024. Data Goodstats. Diakses 4 September 2024. https://data.goodstats.id/statistic/1853-juta-pengguna-internet-tercatat-di-indonesia-pada-2024-JFNoa
Sava, E. (2025). Indonesia: 2025 Analysis of Payments and E-Commerce Trends. The Paypers. Diakses 26 Oktober 2025. https://thepaypers.com/payments/expert-views/indonesia-2025-analysis-of-payments-and-ecommerce-trends
Setiawan, A., & Ali, M. M. (2025). The Influence of E-Service Quality and Trust on Purchasing Decisions: A Study on Blibli Marketplace Customers in Bandung City. eCo-Fin: Economics and Financial, 7(2), 1116–1129. https://doi.org/10.32877/ef.v7i2.2512
Suharno. (2025). Blibli Tertinggal Jauh dari E-Commerce Asing, GMV 2024 Cuma 4 Persen Pasar. Selular ID. Diakses 26 Oktober 2025. https://selular.id/2025/09/blibli-tertinggal-jauh-dari-e-commerce-asing-gmv-2024-cuma-4-pasar/
Setyaningsih. (2021). Empat Pertimbangan Utama Konsumen dalam Memilih Marketplace. Wartakota.Tribunnews.com. Diakses 4 September 2024. https://wartakota.tribunnews.com/2021/11/24/empat-pertimbangan-utama-konsumen-dalam-memilih-marketplace
Tarhini, A., Alhinai, M., Al-Busaidi, A. S., Govindaluri, S. M., & Al Shaqsi, J. (2024). What Drives the Adoption of Mobile Learning Services Among College Students: An Application of Sem-Neural Network Modeling. International Journal of Information Management Data Insights, 4(1), 100235. https://doi.org/10.1016/j.jjimei.2024.100235
Tjahyadi, R. A., Magdalena, N., & Vina, L. (2022). Pengaruh Kampanye Pemasaran Sosial pada Niat Perubahan Perilaku Masyarakat: Demografi sebagai Variabel Moderasi. Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS), 4(2), 390-396. https://doi.org/10.47065/ekuitas.v4i2.2469
Untoro, W. (2021). 5 Best E-Commerce Marketplaces in Indonesia. Timedoor Blog. Diakses 26 Oktober 2025. Untoro, W. (2021). 5 Best E-Commerce Marketplaces in Indonesia. Timedoor Blog. Diakses 26 Oktober 2025. https://id.timedoor.net/blogs/5-E-commerce-Marketplace-Terbaik-di-Indonesia/
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User Acceptance of Information Technology: Toward a Unified View. MIS Quarterly: Management Information Systems, 27(3), 425–478. https://doi.org/10.2307/30036540
Venkatesh, V. (2022). Adoption of Digital Technologies in The Era of Industrial Revolution 4.0: Role of Social Sustainability. Annals of Operations Research, 308(2), 5–39. https://doi.org/10.1007/s10479-022-04777-y
Washil, M. Z., Afandi, M. F., & Sumani, S. (2023). Pengaruh Pengalaman Konsumen dan Label Halal terhadap Minat Beli Ulang Melalui Kepuasan Konsumen. Jurnal Muhammadiyah Manajemen Bisnis, 4(2), 83-96. https://doi.org/10.24853/jmmb.4.2.83-96
Yuliantie, E. (2024). The Effect of Performance Expectancy on Behavioral Intention: The Mediating Role of Satisfaction. Journal of Management and Business Insight, 2(1), 80–89. https://doi.org/10.12928/jombi.v2i1.1123
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Bryan Nathanael, Richard Andrew (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
